All you need to know about MAP : Minimum Awesome Product

All you need to know about MAP : Minimum Awesome Product

2022 is an era of startups. Today's market is filled with tons of ideas & products. And to enter into the startup world, MVP is the key! But is it still true?

You probably think I don't have a product, so MAP is not for me! But here is the tricky part. 

If you haven't built a product yet, It's okay! You can get your idea up and functional by creating a MAP directly.

The digital world is changing every day. People's interests and behavior on social media vary drastically, so you can't assume anyone will want to buy your product unless they specifically tell us otherwise! 

Let me put it this way, what attracts the customer and retains for a long time is more important today. Isn't it?  

So instead of focusing solely on minimum Viable Product (which is great!), it's now time to think bigger - What gives your offerings true long-term worth.

Continue reading this article if you want to keep your customers for longer periods.

It explains topics such as:

  1. What is the Minimum Awesome Product
  2. If you've already built an MVP, what's the next step? 
  3. How to build MAP from scratch?
  4. Why is MAP rising and replacing MVP
  5. Conclusion

What is the Minimum Awesome Product?

The minimum awesome product (MAP) is a concept used in the lean development methodology, and it's specifically designed to test your hypothesis against what you're trying to build.

If I had to quote the MAP in simplified words, then MAP is an extension of MVP and a way of preventing MVP from being too 'minimal.'

The overall concept was first implemented in 2000 by Google and other Silicon Valley companies to try out new ideas without investing too much time or money before learning whether there's demand for it; this process has now been adopted worldwide due to its success rate! 

When you look at the larger definition, Minimum Awesome Product (MAP) would be MVP with a small extra boost that makes customers say "awesome!" That's what we're going for here: an excellent balance between function, form & feel--saving time on design while still delivering quality & user-friendly results so you can focus your energy elsewhere- like making money or trying out new marketing strategies. 



But, Does all this mean MAP is just another process level of MVP? Or is it entirely replacing MVP? Well, let’s see!

Is it possible to convert an MVP to MAP if you've already built one?

Yes! With so many options, you can do it. Your Minimum Viable Product (MVP) can be converted into a MAP by adding unique alternatives. MAP will double the quality & excellence that it originally was! Here are a few ways to do it - 

  1. For a better user experience, add a catchy UX/UI design to your existing mobile app.
  2. Make sure your app is easy to use, so people don't have to put in a lot of work to use it.
  3. Build amazing effects in the form of unique features – but don't go overboard – minimum is still the goal.
  4. Integrate security & give priority to users' privacy/protection. 
  5. Ensure that users' expectations are met.

So, let’s say you don’t have a product so far. So will you be able to build it from scratch? 

Let's see how to build a MAP from scratch!

You probably think I don't have a product, so MAP is not for me! But here is the tricky part. If you haven't built a product yet, It's okay! You can get your idea up and functional by creating a MAP directly. Here are steps to build MAP from scratch.

Know your audience :

The First step is to think & understand from the customer's point of view, understanding their needs and incorporate those into a product or service. To do this, you must carry out multiple analyses including research or a survey related to your product or solution you are offering; in order build an accurate understanding for what will work best in future.

In addition, there are three strategies that can help you identify opportunities: 

  1. Map your ideal customer's Journey 
  2. Understand consumer's preferences and what they want from you
  3. Investigate or Compare features between competitors' products objectively using relative values (Vs), condemns/defects(CD) analysis.

Is it possible to do all this? Yes! There are some valuable resources and metrics available like website analytics, traffic, social media engagement, audience responses, and reviews will definitely help you to analyze, without doing one-on-one surveys!

Before shifting right away towards development, ask how?

     You need to ask a ton of questions :

  1. Your current goal & message behind the product?
  2. Will it provide a better solution for consumers?
  3. Will your MAP make a difference for your company? 
  4. How will your MAP reach your consumers? 
  5. What will be the cost & time required to build?

Keep asking how until you achieve your objectives. The more answers you find, the more you'll be able to tailor your product development to meet your customers' needs.

Design process & user flow :

The process of designing a product or app is not easy. It takes particular thought and consideration for every detail in order to make sure that it will be user-friendly, yet still appealing aesthetically when looking at your finished product from all angles - frontality including! 

So before you start working on any parts or stages, remember: what do customers need? How can I help them with my design methods, so they feel comfortable using this new functionality?" keep in mind the primary vision & keep focusing on basic tasks.

Building functionalities & features :

Here, is the main thing to focus on maintaining the "awesome look" but also the "friendly-yet useful features & effects" 

For that, list out all the features of your product properly in order to give it an awesome user experience. Don't just include things because they are important or desired by yourself, but make sure these features will be helpful for consumers as well!

If you are unsure about the scope of your feature, prioritise and categorise each one. You can define what needs to be done for it so that when users come in with their feedback on how awesome or not this idea is - whether it's good enough based on customer preferences. 

Build a MAP prototype and evaluate how it works and whether this aligns with customers' wants and preferences. Make a new list and try again if something doesn't work.

Development & Monitoring :

You can now develop your MAP for business! It's time to take action and complete all of the research, templates & designs. But is it really over when you are finished? Of course not!

Founders are ready to do everything, but it's not preferable here. Development is a core part. From picking up the right stacks to workable frameworks everything should be done professionally. Approach should be more of a result-oriented one, rather than the experimental one.

Also, development & testing are connected for infinity. You develop something & monitoring it will give you more clarity as well as points for improvement. This cycle goes on. 

Follow alpha-beta testing method :

Alpha-Beta testing is a combinational method of executing where you interact with two different states of mind. One is testing in a limited group such as your friends, family, etc. & 

In beta, you can take the next step forward & go with a real-world product evaluation. So, Your MAP gets ready for Beta testing only after the product completes Alpha testing successfully.

If you face any issues while testing, you can always go back to improvement & make changes by reviewing the analytics. But, do not stop after the improvement. Test it again. 

Why is MAP rising and replacing MVP?

Entrepreneurship is about finding solutions to problems, and every business tries to do so with their product. By creating an MVP, you can make your product viable and functional. Is it, however, the best way to attract those one million+ customers?

In today's fast-paced industry, uniqueness and quality are required, and simply executing an MVP would not suffice. MVP does bring your ideas to become a reality. However, it focuses only on the product's functionality and user experience.

However, in order to stand out, you'll need an engaging user interface, fantastic effects, and superior security options, all of which will encourage users to engage and stay with your product for longer.

Afterall, a  well-built product that provides consumers with what they want is a gem for startups. 

Now, You might be thinking that this means you should check your entire strategy and start over, but don't panic! It isn't because the MVP is incorrect.

It's just that MVP can help you take your company to the next level, but it's not enough to compete in such a crowded market. MAP helps you in launching a new product that is fresh and unique.


So, here it is! The MAP process in a nutshell. We've only scraped the surface here, but this is a great starting point for those looking to get started on MAP. Armed with this knowledge, you can create a successful product that delights your customers without breaking the bank. However, if you want to invest in high-quality resources, our team is happy to assist you. Drop a mail, and we'll be more than happy to guide you about how to build a scalable Minimum Awesome Product.